SOCIAL MEDIA TOURS
a new way of city marketing
On the lookout for new ways to promote your city or municipality?
We have the perfect city marketing campaign for you. With at its core: shareability.
Because people love to take pictures of the places they visit. Since the start of tourism, taking pictures has always played an important part in the experience of travelling, especially of specific points of interest. These memories were shared via diashows, photo albums and – in since the rise of the internet – on social media, such as Facebook and Instagram.
More and more, we ourselves became the center of the photo. And for many people, discovering new ‘picture-perfect’ locations are an important part of their travel experience. How about helping your visitors in their quest?
enter social media tours
We help cities to map their most Instagrammable locations on a dedicated tour. A tour that takes people along attractions, shops & sights worth seeing and worth sharing.
And it doesn’t stop at Instagram. We have developed TikTok, Snapchat, Strava and LinkedIn tours as well, each with their own features & strengths.
We provide everything for you to launch a social media tour:
- Research & development
- Photo and video
- Design and print
- Influencer marketing & PR
great results for your city or municipality
Social media tours are a wonderful activity for both visitors and inhabitants, taking them around to discover the unknown gems of your city.
By adding the layer of social media, you add some spice to the walking or biking tour, making it a fun activity for young & old. And giving them a bunch of cool pics to share with their family and friends via their socials! At the same time creating a higher online reach for your city or municipality.
Knokke-Heist
In Knokke-Heist we combined some of its striking landmarks with Instagrammable walls in not only an Instagram walking tour, but also walking & biking routes with focus on the social media platforms TikTok, Snapchat, LinkedIn and Strava.
Together with creatives such as Kaart Blanche, Sissi Lauwers and Studio Caro we designed a bunch of eye-catching new Instawalls for the city.
Kortrijk
We launched a mini version of Smile Safari at the central shopping centre in Kortrijk, K in Kortrijk. The final stop of a curious route along various colourful walls and beautiful spots throughout the city, mapped on a free guide.
Brussels & Smile Safari
Smile Safari is our own Instagrammable and TikTokfriendly pop-up museum in Brussels. Together with the City of Brussels we developed a walking tour around our museum, showing Brussels as a very Instagrammable city with hidden treasures and great shops and bars.
Roeselare
For Roeselare we helped develop a treasure hunt walk on Instagram and another tour focusing in the shopping district. Some of the Instagrammable spots are inside stores!
Knokke-Heist
In Knokke-Heist we combined some of its striking landmarks with Instagrammable walls in not only an Instagram walking tour, but also walking & biking routes with focus on the social media platforms TikTok, Snapchat, LinkedIn and Strava.
Together with creatives such as Kaart Blanche, Sissi Lauwers and Studio Caro we designed a bunch of eye-catching new Instawalls for the city.
Kortrijk
We launched a mini version of Smile Safari at K in Kortrijk. Together with it: a map taking you by various colourful walls we installed in Kortrijk and ending at the shopping centre of the city.
Brussels & Smile Safari
Smile Safari is our own Instagrammable and TikTokfriendly pop-up museum in Brussels. We saw Brussel is a very Instagrammable city on its own, so we created a walking tour combining the two.
Roeselare
For Roeselare we helped develop a treasure hunt walk on Instagram and another tour focusing in the shopping district. Some of the Instagrammable spots are inside stores!
this is what people post
about hurae
Hurae is a creative agency and was founded in 2017.
The goal was to do innovative, out of the box projects with a strong digital feel.
And that’s exactly what we have been doing.
interested? contact us
